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Catching Their Eyes

If you want to get someone’s attention, start with the eyes. Sure, it can be done with a picture – like this one – isn’t that a beauty of a car? – but it goes above that. Write an eye-catching subject line so potential customers will be sure to open the email message.

Conversation Starters

Customers are people you don’t know yet.  In order to start that association, a remark must be made.  If you make a comment that makes someone feel better at that moment, you create a connection that may turn into more.  How do you connect with others? By learning...

Advertising by Video

Many companies use videos to advertise their products and services.  Perhaps that’s something that you would like to do to promote your business.  Let’s take a look at five tips about advertising by video so you’ll have a more successful campaign.  ...

Draining Your Brain

After a heavy lunch, how do you feel?  Sluggish and unmotivated? Are you looking to take a nap? Sometimes food, at least too much of it, will drain your brain.  What else saps your gray matter so that you can’t run at your level best? Let’s take a look at...

Training the Brain

Our brains are the conductors of our bodies - keeping everything beating and flowing, mostly on schedule, helping us to think and feel and rest.  That’s the good news. The bad news? Our brain can be just as lazy as we want it to be. The way to improve and to race...

Any Resolutions?

There’s a well-worn tradition of making resolutions at midnight at the start of the new year.  Often those go by the wayside within days of their creation. Here we are at the end of the first month.  How did you do? Or perhaps you resolved to do several things for...

Maintaining Success

There’s no feeling like winning the game!  How do you get there? First you want to set yourself up for success from the very beginning and then focus on maintaining that success. How do you do that?  Some will tell you that you try and you try and you keep on trying....

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