Lead generation is an ongoing process for most businesses. If you find that your current methods are no longer as effective as they once were, it may be time to start thinking outside the box a little. The ideas in this post will give you some creative methods of getting those leads that just might appeal a little more to your target market.
A quick peek at Facebook these days will let you know that quizzes are ridiculously popular. Not only are they popular, but people share them and then others take the quiz, too. If you can create a series of questions that is related to your topic, it can be a fun and easy way to collect leads.
- Expert Interviews
Teaming up with someone else not only boosts your authority and the value to your readers, it also affords you access to another group of followers. Choose relevant experts in your niche and ask them for interviews. Many will be pleased to do it, since it also boosts their reputations. Keep the interviews simple, but ask questions that your followers want answers to (this is a good opportunity to poll them ahead of time). Finally, post the interviews and let the experts know that they’re available for viewing. They’ll likely share it to their own audiences, which means you’ll gain extra followers.
- Guest Bloggers
You read a lot about guest blogging, and it’s common advice to get your articles published on someone else’s site to garner more traffic to your own. While this is a great idea and should certainly be used, a far more overlooked option is to allow others to guest blog on your own site. Be sure to choose only high quality bloggers in your niche, then let them create some unique content for you. The fresh content is great on its own, but the real boon here is the guest posters sharing their blogs on social media, bringing a number of new potential followers to your site.
Bloggers and social media users love infographics. All that information packed into an easily read, visually stimulating image makes for some real viral sharing potential. You can make your own niche-specific infographics with a site like Canva or outsource the job to a professional. Then add them to your own site and make the codes to embed them available for others to grab.
Depending on what your company sells, you may be able to set up a workshop, either online or locally. Online workshops have the obvious advantage of reaching more people and being more readily available to your audience, but either method can work. Make the workshop relevant and useful, and then collect email addresses as part of the registration.
- TV Features
While this is usually a more expensive option, getting your product or company featured on a popular television show can be an excellent method of lead generation. If you don’t have the budget to get into a prime time show, aim for a local show that may be more open to trades.
- White Papers
Does your company provide white papers on your niche topics? If not, it’s time to start doing so. Nearly every type of business can implement this strategy and use the white papers as a lead generating tool.
Lead generation requires getting creative sometimes. You can never have too many things going on when it comes to bringing in those leads, so go ahead and try some new techniques. You may be surprised by the results.