A young dark-haired woman is holding up her hand to indicate the answer is no

Landing pages should be designed to work – and they will do that if you remember NOT to do these five things.  Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find various articles about what to include on your landing page, but often it’s what you should NOT include that keeps customers from purchasing your product or service. Let’s learn from the experts!

Be Creative but NOT When It Comes to Testimonials

Look through what your customers say about your product or service.  What is it that they like? What keeps them coming back? If you have a very loyal client, you may want to ask that person for feedback – and explain why.  You want to feature those comments on your landing page. Do not ask Aunt Mildred to crank out some rosy words for you – and don’t you dare rewrite any feedback that may have had more negative than positive comments.  Aim for sincerity and truthfulness!

Be Inventive but Do NOT Forget About Mobile Use

Some of the nifty aspects that a desktop display will allow do not work on a phone. If something takes too long to download, or text or images get cut off, potential customers using their phones to visit your landing page may walk away from a sale. You don’t want that to happen. Make sure you test your landing page on your phone and anything that doesn’t work? Remove or adjust it.

Be Resourceful but Do NOT Lose Focus

You may think that a link to here or a link to there will increase the value to your landing page.  Not so! That distracts people. We want them to focus on one thing: to sign up potential customers to learn more – and buy more!  Your landing page is to capture leads – and that’s all you want it to do. Once they get to your website, they can go on an expedition and explore this and that – but before you get their information, cool your jets!

Be Inquisitive but Do NOT Ask for Too Much

What do you need to contact someone?  A name? A phone number? An email address?  Well, then, that’s all your capture form should include.  You don’t have long for someone to respond, and if you are asking for too much information, people may just cancel out, their interest in your product or service snuffed out.  Ask only for what you need.

Be Pleased but Do NOT Forget to Say Thank You

It’s encouraging to see your list of contacts grow.  People are responding to your landing page and providing their contact information.  They want to know more! Of course you are pleased. But remember what your mother told you long ago:  be sure to say THANK YOU! When someone has provided the essential contact information for you, respond with a thank you.  Send a creative note of thanks to the potential customer’s email address or route them to a web page that creatively says thanks!  We all like to be thanked – and let’s face it, the customer has just made the first step toward a purchase, so that deserves a smile and a nudge from you right away.

It’s important to learn from mistakes that others have made with their landing pages.  That gives you a chance to focus on what DOES work. Want to learn more?  Get started with Online Sales Pro today and look for this marketing guide:  Email Marketing Secrets, and read chapters 3 and 4.  A well-crafted landing page that does not include these five mistakes can certainly boost your sales!