Over the summer, you’ll probably notice your open rates drop. It’s not that your emails are less interesting. It’s due to the fact your readers are busier. Summer gets everyone outdoors and less time is spent online. Vacations are scheduled during this time, and...
As a small business owner, marketing is an essential part of growing your company. If you’re on a tight marketing budget, these small business marketing tips can help you build visibility. Connecting with Customers Leverage existing clients. It’s simpler to keep...
We often spend more than a dozen hours a week sorting through our messages, finding the ones we want to read, and deleting the rest. If your work entails communicating with people who are not onsite, you may spend many more than 12 hours a week with messages...
All the email marketing in the world won’t do you much good if no one ever clicks through the links in the email. It can get discouraging to see hundreds of emails opened, but a pathetically low click-through rate. It doesn’t have to be that way, though. It just...
People get pummeled with email. Everyday we hear “You’ve Got Mail!” over and over again. We pitch this one and that one. We don’t want our own marketing messages to go into the trash, though.. So how can we create subject lines that keep our potential customers opening those email messages? And get this – they say that nearly half of the people out there open a message because of the subject line. That sounds super important then, so let’s take a look-see.
Landing pages should be designed to work - and they will do that if you remember NOT to do these five things. Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find...