Creative Marketing

How Do I Keep Customers?

How Do I Keep Customers?

Once you’ve got customers - whether you’ve got 2 or 202 - what steps need to be taken in order to keep those customers onboard?  You want to keep your customers interested in your product or service, and more ideally - tell others about your business. There are...

This Tree's Lesson about Customers

This Tree's Lesson about Customers

Ever looked at a tree to learn more about customers?  Perhaps not! By the end of this blog article, this tree will help us see more clearly about the six basic needs of our customers.  With each section, be sure to look at the tree and reflect on the lesson to help it...

Staying Upbeat on the Downbeat

Staying Upbeat on the Downbeat

Let’s face it:  success in sales can be affected by what people see on our face - literally or figuratively.  How many customers want to buy something from a grump? So, how do we keep feeling upbeat even when times might be tough and downbeat?  Other than using a...

Creative Marketing Makes It Fun

Creative Marketing Makes It Fun

Do you remember when you were young, going to the dentist wasn’t so bad?  Why? Because often you got a toy or a piece of candy after the visit. Now that’s some creative marketing:  keep them coming back! When promoting your product or service, think of ways you can...

Your Business Motto Speaks for Itself

Your Business Motto Speaks for Itself

A business motto blends the company’s goal or purpose with its personality. People will remember a catchy slogan, one that’s short and somewhat playful. Create a clever motto for your business.

Training the Brain

Training the Brain

  Our brains are the conductors of our bodies - keeping everything beating and flowing, mostly on schedule, helping us to think and feel and rest.  That’s the good news. The bad news? Our brain can be just as lazy as we want it to be. The way to improve and to race...

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