Internet marketers delight in announcing that various methods of marketing are dead. Content marketing is one method of online marketing for small business that is definitely not dead and gone. In fact, it’s alive and well and something every business needs to be engaged in.
With that in mind, let’s look at the main reasons you should be using this method of marketing for your small business.
- Original Content Gets Results
The main issue with the blog posts and videos out there is that they are being broadcast on repeat. When one type of article goes viral, everyone writes similar articles…but what people are really looking for is brand new information. If you can provide that, you’ll see results. It’s estimated that roughly 5% of marketing content gets 90% of responses, so make sure yours is in that 5%.
- It’s Affordable
When it comes to online marketing for small businesses, affordability is key. It costs very little to write a blog post or article, or even to put together a simple video or infographic. Even if you hire the content creation out, you’ll still pay far less than traditional marketing methods.
- It’s Relevant
When you want to know how to do something or which product to buy, what do you do? Chances are, you check online. Reading a review or watching a video can give you valuable and instant information on whatever you need to know. That’s why content will never go away…it is an essential part of life at this point, and everyone uses it.
- Content Can Be Outsourced
Not sure you can come up with all that content on your own? It’s not a problem. There are countless experts available to create your blog posts, articles, videos, and even images for you. It can be quite beneficial to outsource this, since you can hire those who are experts in your particular niche, making it simple for them to turn out amazing content that will entice readers.
- People Share Content
What do you see being shared constantly on Twitter, Facebook, or Pinterest? Content. Whether it is in the form of a video, article, or infographic, the content is what connects with people enough to get them sharing. If you want to build up your brand and create a stronger following, you need more content.
- Content Evolves Over Time
At one point, most content was simply written text. That was useful, but then we expanded into images. Today, even though video is a viral form of content, images and text never actually went away. As people change their method of content consumption, content producers can change the way they present the same material. This ensures that it is always available in an easy-to-digest format that will appeal to anyone searching for information. You may have even noticed that there are a number of sites that offer both text and video versions of their sales pitches now, so that consumers can choose their favorite method of learning.
- Knowledge Will Never Die
There will always be a need for great content. Even if it’s been done before, you can offer an updated version of the information or add your own twist. The fact is, people seek out relevant, useful information when they’re in need of knowledge, and if you have it, then you are more likely to make a sale. This means there will never be a time when content is not needed. Content marketing is the way to go, because it will continue to be useful long after it is written or created.
Content marketing is most certainly not dead, and it likely never will be. There’s always an audience for those looking to learn something new or to find a specific product. As long as you are providing that content, you will continue to attract new eyes. Want to learn more? Get started with Online Sales Pro today and check out our marketing guide, Free Traffic Foundations, to learn more about getting traffic for your marketing efforts.