Social media sites are often a good investment for companies looking to stretch their advertising dollars, but which site should you focus on? There’s no need to advertise on every social site out there . . . so you need to choose the one that will work best for your company’s needs. However, certain sites offer better ROI than others and these are the sites to start with.

Why Social Media Advertising?

Many digital marketing options require a long timeline. If you start a blog, for example, it takes time and effort to get visitors to it and even longer to see any conversions. With social advertising, you’ll start to see results almost immediately. The quick turnaround lets you adjust your campaigns accordingly and get the best results.

Social media sites also allow you to reach a massive audience instantly. In a non-social setting, you’ll be hard pressed to get that many eyes on your products. Add to this the fact that you can target specific markets on these sites, thanks to all that data they collect on their users, and you have a pinpointed marketing campaign.

In short, advertising on social sites is a great investment. Now, which ones should you start with?

Which Sites to Focus On

There are two ways to select the right advertising platform for your company. First, you can opt for the most popular sites. These include Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat.

While these are the top sites for advertising, you need to know where your target audience is. If your products or services are aimed at 40-50 year olds, for example, Snapchat, with its younger demographic, won’t give you the results you’re looking for. It’s essential to do your research and know where your users are hanging out online.

Facebook: This site tends to be very broad spectrum and you can find just about any target market here. Over a quarter of the world’s population is on Facebook, so advertising has the chance to reach millions. Facebook works best for lead generation, by offering discount codes, giveaways or free shipping offers.

Instagram: Visually based, Instagram attracts a massive 500 million users monthly and has ridiculously high engagement rates. If you have a product or service that lends itself to visual advertising, then this could be ideal for you. The audience on Instagram tends to be under 30 and is a little more female than male.