flatlay with a large collection of video equipment

All of this equipment is not necessary to create lead generation videos. Most people don’t have a video editing suite and fancy cameras on hand, so where do you start?  The good news is that you don’t actually need anything fancy. The sites below are all good enough that you can turn out a lead generation video with minimal equipment, using either your own photos and videos or stock photos.

Animoto

This website is designed to give you all the tools you need to create a video for social media. You’ll find ready-made storyboards where all you need to do is plug in your images or videos. It is one of the easiest methods of building a video and customizing it to promote your funnel.  Even the most basic option allows you to use hundreds of royalty-free music tracks, though you can also upload your own. It’s an affordable option that you can try out before you commit.
Pricing: Free trial, $8-34/month

Kizoa

If you want to throw GIFs and effects into your lead generating videos, then this is the site you’ll want to check out. They even offer a version for iPhone, so you can film on your phone and immediately turn it into a high quality video.  Like Animoto, Kizoa offers several templates to help you get started, even if you have no idea what you’re doing. It makes it simple to create your own designs, as well, and has a full library of animations and effects. Once the video is done, you can share it on social media, via email, or even add it to your website.
Pricing: Free for basic membership, $29.99-299.99 for a lifetime membership

Masher

This site provides a huge library of videos that include footage used by top news organizations. You’ll also have access to music and images, as well as filters and special effects to make your video one-of-a-kind. If you don’t have much footage of your own, this is the site you’ll want to check out first. Masher gives you more than enough material to create a great lead magnet video.
Pricing: Free

Loopster

For short videos to entice your users to sign up for your email list, Loopster provides everything you need, up to a 20-minute timeline. You’ll be able to use graphics from their library or from your own. It also allows you to speed up or slow down video to create a unique effect. You do have different storage limits depending on the level of membership chosen.
Pricing: Free to start, then $4.99 a month, up to $129 every three months

WeVideo

With a massive music and image library, this site is a good spot to find what you’re looking for to build a great business video. It offers cloud storage and has a time limit on how much you can publish per month, depending on the plan you choose. The site also offers a business-specific option to help you turn out high quality videos to show your clients.
Pricing: Free to start, then $4.99-29.99 per month

Video isn’t going anywhere anytime soon. If you want to connect with your OSP customers and generate even more leads, you’re going to want a video or two on your site. However, it’s also a valuable method of lead generation and one that you’ll notice many marketers are using. It just makes sense to use what works, so the only question is, which site will you use to build your video?  Have fun with this!