Lead generation is an ongoing process for most businesses. If you find that your current methods are no longer as effective as they once were, it may be time to start thinking outside the box a little. The ideas in this post will give you some creative methods of...
Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to...
How to Make Your Landing Page Irresistible Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed...
Lead magnets are an essential part of email marketing, but what exactly should you create?Every business is different. Your audience is not the same as every other audience out there, so your lead magnet must reflect this. What does your audience need? What is their...
The past year has seen some major changes in how Facebook works. Organic reach has plummeted, giving way to paid ads and boosted posts, which has caused many marketers to take off and look for greener grass. Is Facebook still a valid marketing platform, though? Can...
All of this equipment is not necessary to create lead generation videos. Most people don’t have a video editing suite and fancy cameras on hand, so where do you start? The good news is that you don’t actually need anything fancy. The sites below are...